Project Description
The Women in Tech Initiative, spearheaded by Case Western Reserve University, fosters learning and growth in the field of technology and engineering through mentorship and professional learning opportunities. With financial support from Craigslist Founder Craig Newmark, Notavi Creative was appointed as the marketing and communications partner for the Initiative providing various facets of marketing and communications support for this program.
Work includes:
- Creating a brand identity
- Working with the steering committee on a mission/vision
- Developing a strategic plan for the Initiative
- Creating outreach material to engage students AND potential corporate partners
- Event management and support
- Email marketing
- Website development and management
- Podcast production
- Social media planning and execution
- Ongoing content development