In January, Moses Taylor Foundation shared its 2019-2023 Strategic Plan (designed by Notavi Creative). One of the core strategies featured in this plan was a new initiative to reduce older adult isolation, a critical social determinant of health. As part of the Foundation’s marketing and communications efforts, it was important to bring attention to this work as they were reaching out the community for provided funding opportunities.
When nonprofit organizations have important changes, it’s important to think about the material in a strategic and deliberate way to be sure that action help move the needle to aligning with the mission and creating new opportunities for engagement.
Outreach with this effort included, new program icons that were designed, infographics developed, report layout and design, email marketing, and event setup.
To see the full initiative report layout, click here.