Ursuline College wanted to create a series that would bring awareness and recognition to successful women who have made great achievements in their field. We worked to identify and brand an event series that would be flexible and versatile for years to come and “Women Who Light the Way” was established. This name and event style embodied everything with light from the stylistic approach, to the messaging, to the decor, to the award itself for the honoree. Renowned journalist Cokie Roberts was 2018 honoree and recipient of the Women Who Light the Way Award for her contributions to journalism.
The first event was hosted at the Cleveland Rock Hall and was a sold-out event attended by alumni and friends of Ursuline college, prospective students, corporate donors, and Cokie Roberts fans. Project included:
- Marketing support
- Event management
- Creative direction
- Corporate donor development planning